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Executive programmeGBL-01
Gen AI for business leaders and C-suites
Five weeks · Live online · No code required
Generative AI stopped being a concept some time ago. This programme gives business leaders the strategic insight and the practical knowledge to integrate it and capitalise on it — so the organisation is ahead of the shift rather than reacting to it.
5 wk
Programme length
6
Business functions
1
Action learning project
0
Lines of code
Live session — GenAI for business leaders
Programme highlights
Your pathway to AI leadership
Six things the programme is built to leave you with.
Strategic GenAI application
A step-by-step approach to formulating GenAI strategy that drives innovation across the organization.
Cross-functional implementation
Best practice for applying GenAI in customer service, marketing, HR, ITOps, FinOps and finance.
Tailored solutions
Strategic use cases built for your business function, including compliance and governance.
AI-powered strategic thinking
Using GenAI itself for brainstorming and reflective thinking when shaping AI initiatives.
Hands-on learning
Videos, quizzes and guided exercises during live sessions, applied as you go.
Action learning project
Your learning applied directly to a challenge your own organization is facing.
Curriculum
A comprehensive AI journey
Five weeks, each building on the one before — from what AI is doing today to what it means for how organisations are run.
WEEK 01
What AI is doing today
- AI applications across sectors, and why they matter to you
- Bridging technical detail to business application
- The elements of a prediction machine, and how to evaluate its accuracy
WEEK 02
Building AI capability
- Managing AI and machine learning implementation
- How AI projects differ from other technology projects
- Industry perspectives on AI-enabled business opportunity
WEEK 03
Implementing with external experts
- Formulating 'AI-solvable' business questions
- Innovations in outsourcing AI development
- Building teams of models for machine collaboration
WEEK 04
Deep learning and causal thinking
- Correlation and causation in machine learning
- The limitations of current AI techniques
- Why prototyping matters more than specification
WEEK 05
Organizations and algorithms
- The broader themes beyond technical detail
- Developing a point of view on AI challenge and risk
- Privacy and ethical implications for the organization
Action learning — applied to your own organisation
Participant profile
Who will benefit
Leaders with the authority to act on what they learn.
Executives
- Chief executives, CTOs, CIOs and CMOs
- Senior leaders responsible for business strategy and innovation
- Executives who need to understand and leverage generative AI
- Leaders driving AI initiatives and fostering innovation
Function and business unit leads
- Heads of customer service, marketing, HR and finance
- Operations leaders evaluating AI in existing workflows
- Product leaders shaping AI-enabled propositions
- Transformation and change leads with an AI mandate
Why this programme
Your strategic advantage
What participants take back into the organisation.
- Strategic GenAI integration — how to implement it in a way that actually drives innovation
- Cross-functional expertise, so the impact is not confined to one department
- Leadership in the AI era: the skills to lead initiatives and navigate a moving landscape
- Practical, real-world learning through case studies and hands-on exercises
- A future-proofed organization, equipped for the age of generative AI
- Increased professional value as a leader who can connect AI to business value
- A global perspective on how AI connects businesses and delivers value across markets
- No-code learning — better predictions and decisions without writing software
Frequently asked questions
Before you apply
How is this different from the GenAI programme for senior leaders?
This is the shorter, open-enrolment programme: five weeks, focused on applying generative AI across business functions. The eight-week programme for senior leaders runs an executive-only cohort and ends in a boardroom-ready transformation roadmap with the CGAL credential.
Do I need a technical background?
No. The programme is deliberately no-code. You will work with AI tools directly, but the emphasis throughout is on business judgement rather than implementation.
What is the time commitment?
Five weeks, with live sessions plus an action learning project applied to a challenge in your own organization.
Is it delivered online?
Yes — live online sessions, with materials available afterwards.
What does it cost, and when does the next cohort start?
Fees and intake dates are confirmed per cohort. Contact the admissions team for the current schedule and terms, or ask about group enrolment for a leadership team.
Lead the AI conversation in your organisation
Apply for the next cohort, or ask the admissions team about enrolling a leadership team together.
